And a renewed cultural interest in philanthropic giving, fundraising has continued to maintain its place as the focal point of nonprofit strategy today. Add to that the growth of social media and peer-to-peer fundraising as new forms of donor engagement, and nonprofit groups are in for an era of unprecedented opportunity. Making the most of this opportunity, however, is quite another thing. Whether you're hosting a gala, 5k, or auction, email really is the most proven option. Each nonprofit has a list in their crm application

Of previous donors, supporters, and event attendees. This list is the perfect starting point to kick off awareness and generate donations, participation company mailing list and social engagement. Here are four ways your nonprofit can leverage email in your fundraising strategy: 1. Engage previous event attendees and donors. If you're about to launch a new campaign or idea, email is the best way to pitch it to your supporters since you already have a wealth of contact information at your fingertips. When it comes to engaging your contacts, keep the following email best practices in mind. After all, even if you're targeting nonprofit donors, the rules of email marketing still apply:segment

Your lists : if you still think that all your supporters are the same, think again. The best way to increase engagement and ensure a response (or a click or a signup) is to use a highly targeted list. Start by sorting your list by whether people have attended a previous event, whether they purchased items at auction, whether they are considered a donor, vip, or “high end” sponsor. All of these segments require a different message, so it's important to separate them early into separate lists. Pay attention to subject lines : prevent your emails from ending up in spam folders or being deleted altogether by optimizing your subject lines. This is where your